Rayman Legend. Image: Ubisoft
Ubisoft’s Raymon Legend is one of the online games by the French video game publisher that will gain from the recent agreement between the company and Tencent.
BY KAZAD
PARIS – Weeks after Ubisoft acquired Blue Mammoth Games and gained Brawlhalla, the French video game publisher announced today that it has reached a strategic agreement with Tencent, a company that manages the largest online games community in China and one of the largest, most active social networks in the world. This agreement is part of the Ubisoft’s effort to expand and reach a greater audience.
With the agreement, Tencent will operate, publish and promote several of Ubisoft’s most successful titles on PC and mobile in the Chinese market. Tencent uses technology to enrich the lives of Internet users. Its social products Weixin and QQ are used link users to a rich digital content catalog including games, video, music, and books. This new deal not only strengthens the ties between Ubisoft, one of the world’s leading video game developers and Tencent, the largest operator of online games and social networks in China.
With more than 500 million players in China, the new deal paves a path for the insertion of Western game brands into China. As one of the game publishers with one of the most diversified and successful portfolios of games in the industry, Ubisoft has a lot to gain from the relationship. This partnership positions some of its biggest franchises to reach millions of new players in the biggest video game market in the world. Some of the portfolios of games include Assassin’s Creed, Just Dance, Watch Dogs, Tom Clancy, Rayman and Far Cry among many others.
Yves Guillemot, CEO and Co-Founder, Ubisoft is delighted about the agreement between the two company. “Tencent manages the largest online games community in China and one of the largest, most active social networks in the world, so this deal should help us dramatically increase our games’ exposure and engagement in China,” he said. He added that Ubisoft is “fortunate to have a fantastic partner in Tencent, and look forward to continuing to work with them to deliver great gaming and entertainment experiences for Chinese players.”
Martin Lau, President of Tencent also sees the new relationship as a great opportunity for both companies. “We are honored to start this new chapter of our relationship with Ubisoft and to be able to bring many of Ubisoft’s creative and renowned titles to our Chinese customers. This agreement further demonstrates Tencent’s commitment to delivering reliable, fun, and professional interactive entertainment experiences for our users,” he said.
This strategic agreement between Ubisoft and Tencent is a continuation of the effort of the company to expand and reach a greater audience. Just recently, Ubisoft acquired Blue Mammoth Games and Gains Brawlhalla, a free-to-play online game with strong massive multiplayer.
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