Posting on social media and networking are ways to increase sales of your artwork.

Discover the effective strategies to boost your artwork sales and attract more buyers to your creative masterpieces.

BY MAX ROSSI, ARTCENTRON

Strategies to Boost Sales of Your Artwork

Artists often contemplate the timeless inquiry: “How can we increase our earnings through our artwork?” Well, they can feel satisfied with this guide to practical, tried-and-true strategies for boosting art sales. This comprehensive resource is helpful for all creatives, whether you’re a seasoned pro looking to expand your customer base or a newbie aiming to make your first sale. Let’s paint a beautiful mural with four ways to increase sales of your artwork.

Master Your Online Presence

The digital world is an overwhelming place for artists, but it’s also a playground for the experienced and beginner. Make friends with other artists and even your fans across platforms like Instagram, Pinterest, and LinkedIn, which are amazing places to display your artwork. Share your creations with a global audience; some might fall in love and hit that ‘buy’ button!

Now, let’s talk about your website. It’s the online home for your art, so make it beautiful and inviting. Ensure it’s easy to navigate, responsive on all devices, and equipped with a secure online shop. Don’t forget about SEO! Craft engaging content and tag your artwork with appropriate terms. It’s worth your time and will bring you to the top of search engine pages!

Invest in Networking

Networking is more than a buzzword; it’s a powerful tool to grow your art business. Your network is your net worth. Let’s mingle!

The Hotspots for Artist Schmoozing

Start with gallery openings, where you can meet like-minded individuals—potential buyers and fellow artists. Regularly attend and strike up conversations. You never know who you’ll meet!

Networking in the digital age goes beyond face-to-face interactions. Social media provides a treasure trove for connecting with artists, joining art groups, and engaging online. Being genuine, supportive, and yourself is vital. Networking works both ways. Feel free to move on to the next connection if one isn’t reciprocating. Grow yourself in the art community by connecting and fostering relationships; you’ll soon see new opportunities unfold!

Offer a Variety of Price Points

Enhance your sales potential by offering products at various price points and considering the unique value of each item. Each medium displays your art in distinct ways, from captivating original paintings to limited prints and affordable postcards and stickers. Consider the right time to frame your artwork to improve its value. By paying attention to these details and providing a comprehensive array of options, you can unlock the full potential of your artistic endeavors in sales.

Follow Up With Previous Buyers

What about those who’ve already bought from you? They already love your work, so they’re your ideal customers! Maintain relationships with past buyers not just for repeat business but also for potential referrals. Keep them in the loop with newsletter updates, personalized emails, or handwritten thank-you notes. Appreciation goes a long way!

Selling artwork isn’t just about the sale; it’s a holistic process involving meaningful relationships and fostering a vibrant community around your art. Practicing these tips for increasing your art sales creates a thriving artistic ecosystem.

Are you an artist? How do you increase your artwork sales? Share thoughts. Leave a comment