Gorgeous Jackie Smyth strikes a seductive yoga pose in Yoga Girls, a reality series on Z Living. The show pits several yogis against each other in their quest to dominate social media and the California Yoga scene.

ENTERTAINMENT

The quest for supremacy and the need to grow their yoga business put Jackie Smyth, Sophie Jaffe, and other yoga instructors in the crosshairs in Yoga Girls.

BY KAZEEM ADELEKE

Sophie Jaffe strikes a yoga pose in Yoga Girls, a series on Z Living

LOS ANGELES- In the last ten years, yoga has become more popular in the United States. Across the country, many people are turning to yoga as a way to relax after a busy day at work or for wellness and good health. Everywhere one turns, there are yoga studios teaching yoga for beginners and pilates.  As more people turn to yoga for wellness, business-minded people are seeing new opportunities. They are, therefore, doing everything to make yoga available everywhere. One of such places is the “Westside” – LA’s hottest new yoga scene and a subculture of savvy entrepreneurs.

The yoga studios in the “Westside” teach different types of yoga and yoga exercises.  Some even teach kids yoga to attract more clients.  The focus of the yoga studious is on the physical and mental health benefits of yoga, including how to help people relax and deal with their pains. To augment their profit, some yoga studios sell yoga music and merchandise. The resourcefulness of the entrepreneurs behind these yoga studios, enhanced by creative marketing, has helped some of them succeed financially. However, this is not the case for all yoga studios that fight daily to make ends meet.

The challenge of making yoga easily available for those who need it and the struggle to get clients in Santa Monica and Venice, CA is the focus of Yoga Girls, an original series on Z Living. Yoga Girls follows an elite group of yoga instructors as they compete to build their client rosters and leverage their increasing fame and popularity.

Jackie Smyth Vs Sophie Jaffe

Realizing that yoga has found a new “mecca” in Southern California, several yogis decided to move to Los Angeles. They include Baltimore-native Jackie Smyth and Boonsboro-native Sophie Jaffe.

Jackie and Sophie are two of America’s most sought-after yoga instructors, wellness entrepreneurs, and web influencers. In Yoga Girls, they compete to attract clients and gain recognition by harnessing the visual power and reach of social media.

Yoga Girls: A Cutthroat Competition

Getting clients and growing their yoga businesses was no easy task for these two social media influences. In addition to competing against each other, Jackie and Sophie also compete against seven other dynamic yoga instructors. They include Caley Joyner, Elise Joan, Koya Webb, Calvin Corzine, Jesse Schein, Vytas Baskauskas, and Sadie Nardini.

As with Jackie and Sophie, the seven competitors cultivate their own careers by exploring the power of social media and veritable hustle. Gaining visibility under such intense competition is a battle of wits for all the competitors. The strategy of harnessing social media for clients pits yoga “traditionalists” against a new generation of social media-driven brand-builders.

Yoga Girls exposes the lives of Jackie Smyth and Sophie Jaffe on and off the yoga mat.  Whether they are attempting to make a splash at a new yoga studio, maneuvering around an ongoing love triangle, mitigating a shocking revelation, or sizing up a new instructor with a radical approach, viewers are granted insights into the dynamics of life and business.

There is conflict and mudslinging as yoga instructors from two different schools of thought (modern and traditional) navigate conscientious capitalism. An inevitable clash of personal lives and professional agendas pervades the exclusive yoga enclaves of Santa Monica and Venice, CA.

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Yoga Girls reveals a never-before-seen side of yoga in a cutthroat city where the practice can sometimes lead to unfathomable behaviors. There is backstabbing, betrayal, dishonesty, and deceit. “The magnetism of these characters and the disruption caused by such strong personalities in this tight-knit yoga community, are really going to surprise and fascinate viewers. While the cast continues to explore enlightenment of mind and body, their ambitions spark plenty of drama,” notes Tim Krubsack, Z Living EVP and Head of Programming.

Yoga Girls reveals a never-before-seen side of yoga in a cutthroat city where the practice can sometimes lead to unfathomable behaviors.

Viewers will learn what it means to be an entrepreneur or own a business like a yoga studio. They will see that in order to become a successful business person or entrepreneur, you have fierce and constantly reinvent yourself.   Yoga Girls is produced by Charlie Ebersol’s The Company, with showrunner Andrew Perry, Charlie Ebersol, Mike Lanigan, and Tony Testa serving as executive producers. Ross Breitenbach for BC+M and Tim Krubsack for Z Living are also executive producers. Yoga Girls airs Sundays on Z Living.

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