In Brawlhalla, a free-to-play online brawler by Blue Mammoth Games that was recently acquired by Ubisoft, game players engage each other in a brawl.

ART NEWS

Blue Mammoth Games, the developer of Brawlhalla, a free-to-play online game has been acquired by Ubisoft, the French video game publisher.

BY ARTCENTRON

PARIS –Ubisoft, the French video game publisher has acquired the video game development studio Blue Mammoth Games. The acquisition was closed on March 1, 2018. Based near Atlanta, Georgia, the company has 21 talented team members, including founders Matthew Woomer and Lincoln Hamilton, who have a strong massive multiplayer online background. Additional terms of the deal are not being disclosed.

Blue Mammoth Games is well known for Brawlhalla, a free-to-play online brawler that is among the top free-to-play games on PS4. First shown at PAX East in April 2014, and later at alpha, Brawlhalla has grown over the years. Engagement in Brawlhalla as an eSports grew exponentially in its second season, and the company recently kicked off the third year of eSports events, including a partnership with Dreamhack for the Brawlhalla World Championship.

This acquisition of the gaming company is expected to be immediately accretive to Ubisoft’s earnings. With the acquisition, Ubisoft adds Brawlhalla to its portfolio and bolsters its online expertise. Brawlhalla is currently the most played fighting game on Steam.

Ubisoft Gains Brawlhalla

Laurent Detoc, President of Ubisoft NCSA  describes the acquisition as an important addition to Ubisoft. He said, “The team at Blue Mammoth Games is an expert at developing and running scalable, competitive, multiplayer online games, and they’ll be a great addition to Ubisoft’s network of studios”.  He added,  “With Brawlhalla, we’re getting a hugely popular and highly-profitable title that aligns with our strategy of expanding our audience and providing players with long-lasting, entertaining gaming experiences.”

Matthew Woomer and Lincoln Hamilton, Blue Mammoth Games founders also see the acquisition of their company as a step in the right direction. “We’re looking forward to leveraging Ubisoft’s expertise and resources to continue developing and supporting Brawlhalla for the long term, and to benefiting from their help in bringing the game to new players,” they said.

Ubisoft is a leading creator, publisher, and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Watch Dogs, Tom Clancy’s video game series, Rayman and Far Cry.

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