Lane Bryant plus size model commercial -This Body. Image: Screenshot
FLORIDA-This Body, a 30 second spot by clothing retailer Lane Bryant, is generating some controversy after the commercial was rejected by some TV networks.
The commercial features Ashley Graham, Precious Lee, Tara Lynn, Denise Bidot and Georgia Pratt and other plus-size models. While some of the models appear in their under wears, others have nothing on. The Lane Bryant commercial also has the image of a model breastfeeding.
In the plus-size model ad, the women all express the pride they have in their bodies. The dignity the women expressed is better articulated by Ashley Graham herself: “This Body is meant to be seen. Every curve. Every roll. Every inch. Unapologetic, strong and beautiful. Graham encourages plus-size women, like those featured in the plus size model commercial to “show the world what your body’s made for.”
In spite of the happy mood of the plus size model commercial, a Lane Bryant spokesperson person explained that the commercial has been rejected “out of hand” and without due consideration by ABC and NBC.
NBC has denied the claims that This Body was rejected by the network. In a statement, the network explained that the shot was not technically rejected, but asked for the shot to be re-edited. The statement reads: As part of the normal advertising standards process, we reviewed a rough cut of the ad and asked for minor edits to comply with broadcast indecency guidelines.”
Although NBC has expressed willingness to accept the commercial after the re-edit, Lane Bryant has no intention of making any changes to this commercial that celebrates the beauty of plus-size women. The ad according to Lane Bryant is “a beautiful and appropriate expression of the women’s body.” As an alternative to NBC, Lane Bryant will be airing This Body on its own media and other digital channels where the ad is acceptable.
In spite of the controversy, the Lane Bryant commercial, is getting a lot of attention on social media. Tagged as the commercial “the networks didn’t want you to see,” the shot is generating a lot of buzz on social media.
On Facebook and Youtube, the ad has been watched by thousands who have continued to show their support for the plus size model ad and plus women therein. The attraction is not just the beauty of the ad, but also the fact that it creates a new sense of beauty.
NBC has also come some condemnation for rejecting the ad. Some comments accuse NBC of trying to dictate the idea of beauty. Using the hashtag #ThisBody, Twitter users and lovers of the Lane Bryant have not held back on their feelings.
This is not the first time Ashley Graham and the plus-size retailer have had a confrontation with TV networks. In 2010, ABC and Fox refused to air Lane Bryant lingerie ad on the grounds that it was too racy. They eventually changed their minds later.
What do you think about the commercial?